Our weekly column looks at the recent trend of superhero film production through Twitter.
As Iron Man 3 was released this week, Twitter went into promotion overdrive. The film’s screenplay writer Drew Pearce is tweeting a fact a day about the production and making of the movie. His tweets include such diverse subject matter as True Facts, Arty Facts, Hip-hop Fact and Fun fact. The film has been received well by both fans and critics in the UK and the next couple of weeks will see the film released worldwide. Iron Man and Iron Man 2 director Jon Favreau has a role in the third film and tweeted pictures from the red carpet at the London premiere.
Bryan Singer has been as busy as ever on Twitter, revealing Halle Berry’s updated look as Storm in his upcoming X-Men: Days of Future Past. Berry looks stunning in her X-Men get-up, showing that her pregnancy is not proving a barrier to squeezing into her heroic costume. Singer snapped exclusive shots of the cast’s chairs, a very slick touch labeling them after their mutant character names. I want the Logan chair, please, Mr. Singer. Love it!
Two giants of the sci-fi world have big releases in the next few months: JJ Abrams directs the crew aboard the USS Enterprise for the second in the Star Trek reboot series Star Trek: Into Darkness and Will Smith wrote and stars in After Earth, directed by M. Night Shyamalan. Simon Pegg, revealed two exclusive Star Trek posters, one depicting his character Scotty and the other featuring Anton Yelchin’s Pavel Chekov. After Earth screenplay writer Gary Whitta Tweeted the latest TV spot for the film and it looks pretty special. The film was originally devised and written by Will Smith and he stars alongside his son, actor and big tweeter, Jaden Smith. Smith Jnr. has tweeted oodles of After Earth promotion, including links to interviews with him and his Dad and a competition for children that aims to raise awareness of global environmental issues.
Tom Hiddleston reprises his role as Loki in sequel Thor: The Dark World and he tweeted an exclusive poster earlier this week. Hiddleston is a prolific twitterer and campaigner for UNICEF and tweeted a tantalising statement that read “all will be revealed” in reference to the sequel. The movie isn’t released until October, but you can see the trailer here.
Happy tweeting people, until next time.
You can follow all the latest superhero news @AP2HYCape